A recent analysis of client projects and how the "organic" search engine rank for a specific search term relates to the traffic that search term ultimately generates revealed just how important a 1st page ranking in the search engines is. In general our findings revealed that even increasing rank within the first page of the search engines created a non-linear increase in traffic generated to the client's website. In some cases the increases approached that of an exponential increase. These large increases in traffic were even more revealing when the rank of the search term moved up from page 2 to page 1 of the search results. In many cases the client saw a 2-3 fold increase in traffic for that search term just from moving the rank from greater than 11 (page 2) to less than 10 (page 1).
Kind regards,
SlickRockWeb Inc. a leading provider of affordable SEO services - "Bringing you business one click at a time."