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August 5, 2006

How to setup ad scheduling on Google Adwords

Filed under: SEO and SEM — Eric @ 3:40 pm

In mid June of this year Google added a long overdue feature to its Adwords pay-per-click campaigns. Ad scheduling which Google also refers to as "dayparting" allows you to schedule when you want your sponsored ads to show up on Google and/or Google's content network and when you want them to not show up (be temporarily paused). In addition, more advanced users can automatically modify their bids based on time-of-day and day-of-week cycles to improve campaign performance.

So for instance if your ad campaigns targets an audience that would only really be searching for your ads during normal business hours then it makes sense for you to have the ads turned off during the weekends or even during the very late evening hours.

Some of the click fraud audits that we have done seem to show a lot of the click fraud occurs during the 12:00 midnight to 5:00 am times so it also makes sense for some of our clients to have their ads off during these periods.

Every client and business will be different and many businesses may get the majority of their online business occurring during the weekends so it would thus not make sense to turn their ads off on the weekends. Thus the decision to use ad scheduling should be done on a case by case basis.
To use this new feature you log onto your Adwords account and then you can enable it via the Edit Campaign Settings page. Below we show you the step by step process to enable and setup ad scheduling or "dayparting".

Step 1: Log onto your Adwords account and then click on the "Edit Campaign Settings" link as depicted in the image above.
Step 2: Scroll down the page and in the lower left portion of the page is a section called "Advanced Options". Click on the link called "Turn on ad scheduling" to enable the ad scheduling feature.

Step 3: Click on "Edit" for the days of the week you want to schedule your ad to show or not show. You will be allowed to select any block of time to turn off your ad and you can even select the quick link for weekends to turn off the ad for the entire weekend. The combinations of scheduling are endless and you choose certain days and/or hours of the day to turn off your ads.

Good luck and as always if you have any questions or would like to have an SEO expert help with the management of your pay-per-click accounts feel free to visit our website at SlickRockWeb.com.