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March 1, 2009

New Studies Show That Website Outages Can Be Very Costly For Small Businesses

Filed under: SEO and SEM — Eric @ 10:59 am

New studies done on medium to small sized businesses show that on average, these companies websites are down an average of 77 minutes to one day per month. Many companies rely on the Internet as their primary sales and marketing funnel. Web site downtime can lead to lost revenue, lost customers and damaged public image. Many visitors who experience the downtime may question if the company has gone out of business or may just go to any of the dozens of competitor that can be found with a simple Google search.

A recent Andersen Consulting Services survey reveals that more than 25 percent of online shopping experiences fail during holiday seasons due to site outages.

Another survey by the NDP Group reveals that up to 23 percent of online shoppers still experience temporary website outages, late shipments, and customer service issues.

These studies attributed the majority of the service outages to the following causes; about 20 percent of service interruption can be caused by technology failures and environmental factors, 40 percent can be caused by application crashes like bugs or incorrect updates, and another 40 percent is from human error and poor 3rd party IT support. The five major reasons for IT failure are; software application failure and poor web development, operating system failure, hardware server failure, network failure, and misconfiguration.

According to Forrester Research, online retail sales are expected to to grow 12 percent, to $44 billion, this year.

An average monthly outage of 77 minutes would cost businesses in aggregate $77,351,598.00 annually.

An average monthly outage of 1 day would cost businesses in aggregate $1,446,575,342.00 annually.

Our "SRW Servercheck" application monitors businesses web sites 24 hours a day 7 days a week for potential outages and sends immediate notifications to business owners. Most business owners don't have time to check their site every minute of the day, and now that don't have to. For less than one candy bar a day, business owners can rest easy knowing that "SRW Servercheck" is monitoring their sites and will immediately notify them of any unavailability problems so they can be corrected in a timely fashion.

For more information about our "SRW Servercheck" website monitoring application call us at 1-800-975-5695.

Kind regards,

SlickRockWeb Inc. a leading provider of affordable SEO services - "Bringing you business one click at a time."