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July 30, 2010

Watch Out, the Lines Between SEO and SEM are Blurring

Filed under: SEO and SEM — Tags: , , , , , — Eric @ 5:04 am

I had a client recently ask me to review a company call Netbiz which guaranteed certain rankings in Google for a $150 - $175 per month. First off, any company that "guarantees" certain rankings is generally enough to trigger all the red warning signals that I need. There are no guarantees in life and there are even less guarantees in the world of SEO and the ever changing search engine algorithms. Nevertheless I thought it would be useful to delve into the details and ultimately try to present what I found.

NetBiz is basically a SEM company and not an SEO company. Unfortunately for most consumers these two very different types of services have been blurred into one. SEM is basically pay-per-click advertising and getting listings in online websites like yellow pages, Dexknows, ect.. SEO is much more complicated and requires an indepth understanding of web programming, search engine algorithms and what is required to get a good natural ranking. It appears that Netbiz does pay-per-click advertising through Google and presents it as SEO. Unfortunately I found a number of complaints like the one below where basically what they said over the phone was not actually what the customer got.

A review of NetBiz.com and their claim to being an SEO company by one of their customers:

I saw a post from a company called NetBiz.com that guarantees placement on the first page for certain search terms. I got a call from them probably about a year ago and gave me a major search term for my area. However, after I had paid the fees to get everything going, I did not appear under that search term. Instead it was under another search term that I believed would never get any business. Called and said they were sorry that I misunderstood the term that I would be listed with. However the gentleman said I will definitely get lots of action under the search term they gave me. I watched my statistics over a few months and never got one hit. Personally I  would be very careful of this and other SEO companies.

Jeff Launiere

When one looked up the BBB ratings for Netbiz their claims became even more suspect.

BBB Rating for Netbiz Inc

Based on BBB files, Netbiz Inc has a BBB Rating of C- on a scale from A+ to F.
Reasons for this rating include:

* 37 complaints filed against Netbiz Inc.

Bottomline is one always has to ask careful questions and make sure you understand what the prospective SEO company or consultant is promising. Having a first page ranking for an obscure term that will never generate any traffic is an obvious waste of money and completely disingenuous on the part of the SEO company. Our grandparents didn't tell the age old adage, "if it sounds to good to be true .... " for nothing.

For more information about our proven SEO strategies call us at 1-800-975-5695.

Kind regards,

SlickRockWeb Inc. a leading provider of affordable SEO services - "Bringing you business one click at a time."